Lead generation is the lifeblood of a successful handyman services business. Without a consistent flow of new business, growing consistently becomes an impossible task. Especially in today’s competitive marketplace where your prospects have more options when choosing a business to help with handyman tasks than ever.
That’s precisely why adapting to innovative marketing strategies is non-negotiable. However, you likely don’t have much free time to dedicate to learning and keeping up with the latest marketing trends. Instead, you need proven solutions that create ROI.
In today’s post, we’ll share seven highly effective ways for handyman businesses to boost their leads through digital marketing, SEO, copywriting, SMS marketing, online reviews, and more.
Step 1: Leverage the Power of SEO
When it comes to a handyman business, Search Engine Optimization (SEO) is still king. Why? Because prospects looking for your services will most likely use common search terms such as “handyman near me” or “best handyman in city” when initially researching options.
This means that ensuring your website copywriting and content are optimized for keywords and common search phrases is critical to generating more traffic. From creating valuable, informative content to ensuring your website copy is optimized for high-ranking keywords, make sure SEO is part of your short and long-term marketing efforts.
Step 2: Clear Website Content
If you confuse, you lose. If a prospect lands on your handyman website and can’t accurately determine the services you provide and the next step they need to take in a matter of a few seconds, they’ll choose someone else.
As a service-based business where time is of the essence, make sure you focus on clear, concise and actionable website content that tells prospects exactly what you do, how you help and what to do next. Your website should clearly communicate your services, pricing, and the unique value you offer without additional fluff.
Step 3: Use SMS Marketing Campaigns
Today’s transactions happen on the go, in between meetings and while traveling. It’s why leveraging SMS marketing is a highly effective way to engage with potential handyman customers.
Imagine a prospect is choosing between two handyman businesses. One sends an email quote, but the prospect is out to lunch for a few hours. The other sends both an email and an SMS, which the prospect is able to check and respond to while he waits for his guest to arrive.
Who is the prospect most likely to choose? Most likely, they’ll choose the handyman business that adapts to their communication preferences, not the other way around.
Make sure you develop SMS campaigns to keep leads informed about your services, special offers, and upcoming projects. Personalize your messages and use SMS to schedule appointments, which can help convert leads into paying customers.
Step 4: Capture & Showcase Reviews
Online reviews are no longer optional. In fact, they’re becoming a key pillar to short and long-term marketing strategies, especially with Handyman businesses. Today, 92% of decisions are made after reading online reviews.
Prospects want to know you’re legitimate, can fix their problem and provide a great experience. That’s why you must actively encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Showcase these reviews prominently on your website to build trust and credibility.
Step 5: Harness Video Marketing
The explosion of video marketing is here to stay. Today’s prospects, especially younger generations, prefer video as their primary tool for making a purchasing decision.
In addition, video marketing allows you to build trust and showcase your skills to potential customers. Create how-to videos, project showcases, and informative content related to home improvements. Share these videos on your website, social media, and YouTube to reach a wider audience.
Step 6: Deploy Social Media As consumers adapt to trends, they continue to rely on social media platforms to learn more about your service and what they can expect from your business. Unfortunately, many service-based businesses ignore social media entirely.
Remember, platforms like Facebook, Instagram, and LinkedIn offer valuable opportunities to connect with potential clients. Share before-and-after photos of your projects, offer home improvement tips, engage with your audience, and run targeted advertising campaigns to increase your reach.
Step 7: Create Strategic Alliances
One of the keys to long-term growth for handyman businesses is establishing partnerships with local businesses that are being asked for handyman referrals.
To maximize your referrals, focus on collaborating with other local businesses that offer complementary services, such as real estate agents, interior designers, or property managers.
Create referral programs that benefit both parties, encouraging them to send clients your way. This can be an effective and incredibly easy (and affordable) way to expand your customer base.
Don’t Get Left In The Dark. Embrace Digital Marketing.
Handyman business owners must adopt innovative marketing strategies to skyrocket lead flow and capture market share in the competitive marketplace. This includes SEO strategies, website content, SMS marketing, showcasing reviews, video marketing, leveraging social media, and forming strategic partnerships.
By embracing these innovative approaches, your handyman business can enjoy sustained growth, increased market share, and a stronger online presence in the digital era.
At Slamdot, we help handyman businesses simplify their digital marketing with one goal: performance. Unlike others, we obsess over marketing that boosts your lead flow, revenue and long-term client value without doing it yourself.
If you’ve been looking to take your marketing to the next level but don’t know where to start, contact us today for a free consultation.
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