When a homeowner’s toilet won’t stop running or their door is hanging off the hinges, they don’t waste time. They grab their smartphone and quickly type in:

Every handyman knows the cycle. You finish a two-hour gig, get paid by the customer and then start hunting for what comes next. Some weeks are great. Some weeks are painfully slow. You’re always one dry spell away from a challenge. Even when you’re busy, there’s this nagging feeling that you’re working hard but not building anything lasting.

Your handyman website is getting visitors. You’re getting visitors. Google Analytics shows people landing on your site every day. They click around, maybe check out your services page and then they’re gone. That’s a problem. They didn’t call. They didn’t fill out a form. They didn’t opt in to your SMS message campaign. Just another visitor who found you and hired someone else.

You closed a lead, completed a handyman job and the customer paid. Now, what? Many handyman service businesses move on to the next prospect or job on their schedule. However, they’re missing out on the power of long-term customer loyalty and retention.

Lead generation is the lifeblood of a successful handyman services business. Without a consistent flow of new business, growing consistently becomes an impossible task. Especially in today’s competitive marketplace where your prospects have more options when choosing a business to help with handyman tasks than ever.